THE
Story
BUILDER
STRATEGY KIT
Before you build a website, run ads, or hire a designer, you need this.
Here's what unclear messaging
actually costs you:
You're attracting the wrong clients (or none at all)
You're underpricing because you can't articulate your value
Your website looks fine but isn't doing anything
Your story is the engine behind every sale, every referral and every yes.
Most people know what they do. Few can say it in a way that makes others lean in.
The Story Builder is a guided process designed to uncover the message that's already inside you, the one that's been hard to put into words. We ask the right questions, then turn your answers into language that's clear, credible, and true to how you actually think and work.
If you've ever stumbled through explaining your value, undersold yourself in a conversation, or stared at a blank "About" page, this is where that changes.
Here’s how it works:
Complete the Story Builder — a guided strategic intake with 40+ questions that draw out your professional story, your methodology, and your market position.
Receive your custom Brand Foundation Document. We turn your responses answers into a polished profile that captures who you are, who you serve, and how you do it—perfect for bios, websites, or onboarding.
Add a 45-minute Strategy Session to review your document, tighten your messaging, and map next steps.
What's inside your
Brand Foundation Document:
A strategic document built from your answers, so you have clear, confident language for your website, your intro, and every conversation that matters.
Professional Bio
A credible, human intro that captures your experience, your work, and what drives you
Value Statement
A clear answer to "So, what do you do?", written in your voice, not corporate-speak
Core Values
The principles behind how you work and why people trust you
Ideal Client Snapshot
A profile of who you're built to serve and why you're the right fit
Signature Approach
What makes how you work different from everyone else doing something similar
Client Journey Map
A simple outline of what it looks like to work with you, start to finish
Suggested Offers
Two service or product ideas shaped around your strengths and where the market need is
Social Media Bio Options
A simple outline of what it looks like to work with you, start to finish
A branding agency charges $1,500+ for positioning work alone. This gives you the full foundation.
$187 (one-time)
FAQ
No. The Story Builder is especially designed for all kinds of coaches, entreprenuers, wellness professionals.
My process helps you organize who you serve, what you offer, why people should trust you, and how they can take the next step.
For non-health and wellness projects, reach out directly at andrew@42design.co.
Nope. This session is designed to help you get clarity, whether you’re just starting or refining what you’ve already built.
That’s exactly why we do this together. We’ll guide you through a process that draws your message out of your real story, no copywriting skills needed.
You’ll get access to the StoryBuilder form as soon as you sign-up. Once completed we'll have it back to you in less than 72 hours.
Yes, rescheduling is available up to 24 hours before your session using the link in your confirmation email.
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