THE $2 WORKSHOP
BRAND&LAUNCH
YOUR STORY
Connect Your Calling with
the Clients Who Need It
Here’s what’s happening...
On May 24, I’m bringing together a small group of faith-based coaches who know they’re called but struggle to explain what they do…
And I’m going to show you how to turn your story into clear language that attracts the right clients.
Together, you’ll:
Clarify who you help without second guessing
Shape your story into something you can actually use
Walk away with words for your website, bio, and conversations
All without sounding salesy, overthinking your niche, or rewriting your message every few months.
How This Works
I’ll guide you through a simple 3-part process:
Step 1: Clarify "Your People"
👉 Get specific about who you’re called to help
You’ll understand: why broad audiences keep you stuck
You’ll practice: narrowing to one clear person and problem
You’ll begin to see: confidence in who you serve
Step 2: Anchor Your Story
👉 Turn your lived experience into a message
You’ll understand: why your story matters more than credentials alone
You’ll practice: shaping your story into a simple framework
You’ll begin to see: how your story builds trust instantly
Step 3: Say It Clearly
👉 Put language to your work that actually connects
You’ll understand: what makes messaging feel clear vs confusing
You’ll practice: writing your value statement and simple explanation
You’ll begin to see: people “get it” faster
My Brand & Launch workshop gives you a clear lane and words that feel honest, grounded, and usable.
Here’s what this kind of clarity has led to:
Caitlin — launched her site confidently without tech overwhelm
Jennifer — built systems that feel both efficient and human
Lisa — turned her vision into precise, usable website
Marcos — transformed a basic manuscript into a compelling, readable book
Why This Works
Most coaches are:
Consuming more content → still unclear how to apply it
Rewriting their niche over and over → never settling
Trying to sound “professional” → losing their real voice
That leads to hesitation, inconsistency, and quiet burnout.
Inside this process, people start:
Most coaches are:
Speaking directly to one person instead of everyone
Using their real story instead of borrowed language
Showing up with consistency because it finally makes sense
When you have a clear person, a grounded story, and simple language.
You can attract the right clients without forcing it.
The workshop is only $2!
Brand & Launch: Your Story
May 25, 4pm PT/7pm ET
FAQ
Q: I’m still figuring out what I do. Is this for me?
A: Yes. This is designed for people who feel called but can’t yet explain it clearly.
Q: I don’t have a business set up yet.
A: That’s fine. This gives you the foundation before you build anything else.
Q: What if I’ve tried branding before and it didn’t stick?
A: Most approaches focus on surface-level messaging. This starts with story and clarity, which actually holds.
Q: What if I get stuck after the workshop?
A: The workshop shows you the path, but you have a couple options. Attend the webinar for my special offer for continued guidance.
Q: What if I get stuck after the workshop?
A: That’s exactly why the Lab exists. The workshop shows you the path. The Lab walks you through it.
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